{"title":"Baby Essentials","description":"","products":[{"product_id":"organic-wool-play-mat-nursery-rug-sheep","title":"Organic Wool Play Mat + Nursery Rug  | Sheep","description":"\u003cp data-end=\"542\" data-start=\"329\"\u003eMeet \u003cstrong data-end=\"354\" data-start=\"334\"\u003eSawyer the Sheep\u003c\/strong\u003e — a timeless, hand-knit companion made from \u003cstrong data-end=\"420\" data-start=\"399\"\u003e100% organic wool\u003c\/strong\u003e, paired with our \u003cstrong data-end=\"477\" data-start=\"438\"\u003eNatural Wool Play Mat \u0026amp; Nursery Rug\u003c\/strong\u003e, the perfect spot for \u003cstrong data-end=\"539\" data-start=\"500\"\u003etummy time, crawling, and cozy play\u003c\/strong\u003e.\u003c\/p\u003e \u003cp data-end=\"834\" data-start=\"544\"\u003eThis beautifully crafted rug features a \u003cstrong data-end=\"624\" data-start=\"584\"\u003eplush pillow head for extra snuggles\u003c\/strong\u003e, blending comfort and charm in one soft, sustainable design. Made from \u003cstrong data-end=\"723\" data-start=\"696\"\u003eorganic, non-toxic wool\u003c\/strong\u003e, it offers a naturally cushioned, chemical-free surface that’s gentle on baby’s skin and kind to the planet.\u003c\/p\u003e \u003cp data-end=\"1095\" data-start=\"836\"\u003eEach piece is \u003cstrong data-end=\"899\" data-start=\"850\"\u003eethically handmade by women artisans in Kenya\u003c\/strong\u003e, using locally sourced fibers and \u003cstrong data-end=\"971\" data-start=\"934\"\u003eeco-friendly,  dyes\u003c\/strong\u003e. Every purchase supports fair wages, sustainable farming, and over 200 spinners and farmers within Kenya’s local economy.\u003c\/p\u003e \u003cp class=\"p1\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e \u003cul class=\"ul1\"\u003e \u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003ecertified 100% organic wool\u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003enon-toxic, eco-friendly dyes\u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003ehand-knit \u0026amp; ethically made in Kenya\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan class=\"a-list-item\"\u003eAbout the Knitters:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003csection data-block-level-container=\"ClassicSection\" class=\"Oqnisf comp-lguqkmtm wixui-section\" id=\"comp-lguqkmtm\" tabindex=\"-1\"\u003e \u003cdiv class=\"\" data-testid=\"inline-content\" data-mesh-id=\"comp-lguqkmtminlineContent\"\u003e \u003cdiv data-testid=\"mesh-container-content\" data-mesh-id=\"comp-lguqkmtminlineContent-gridContainer\"\u003e \u003cdiv data-testid=\"richTextElement\" class=\"HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-ilgrw3nw wixui-rich-text\" id=\"comp-ilgrw3nw\"\u003e \u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eThe primary purpose of Kenana Knitters is to support women in the local community, by directly providing them with a source of income, thus enabling them to improve the quality of their own lives as well as those of their extended families. Kenana Knitters is dedicated to supporting the local community by empowering over 300 rural Kenyan women to knit a brighter future for themselves and their families. \u003c\/span\u003e\u003cspan class=\"wixui-rich-text__text\"\u003e\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/section\u003e \u003csection data-block-level-container=\"ClassicSection\" class=\"Oqnisf comp-lguqkmtm1 wixui-section\" id=\"comp-lguqkmtm1\" tabindex=\"-1\"\u003e \u003cdiv class=\"MW5IWV\" data-motion-part=\"BG_LAYER comp-lguqkmtm1\" data-hook=\"bgLayers\" id=\"bgLayers_comp-lguqkmtm1\"\u003e \u003cdiv class=\"LWbAav Kv1aVt\" data-testid=\"colorUnderlay\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0897\/1240\/files\/kenana_knitter.png?v=1734640398\" alt=\"\"\u003e\u003c\/div\u003e \u003cdiv class=\"VgO9Yg\" data-motion-part=\"BG_MEDIA comp-lguqkmtm1\" id=\"bgMedia_comp-lguqkmtm1\"\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"\" data-testid=\"inline-content\" data-mesh-id=\"comp-lguqkmtm1inlineContent\"\u003e \u003cdiv data-testid=\"mesh-container-content\" data-mesh-id=\"comp-lguqkmtm1inlineContent-gridContainer\"\u003e \u003cdiv data-testid=\"richTextElement\" class=\"HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-kjmvcb7c wixui-rich-text\" id=\"comp-kjmvcb7c\"\u003e \u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eTogether we can knit great change!\u003c\/span\u003e\u003c\/p\u003e \u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cstrong\u003eBecause each of these products is lovingly handmade, they may have unique little details like shades of color changes that make them one-of-a-kind.\u003c\/strong\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/section\u003e","brand":"finn + emma","offers":[{"title":"Default \/ One Size","offer_id":51114567729437,"sku":"R01-0900f","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/5101\/3405\/files\/sheep_rug_c2872f03-18d5-433f-b5f7-3a76debe6274.jpg?v=1775229961"},{"product_id":"organic-wool-play-mat-nursery-rug-lion","title":"Organic Wool Play Mat + Nursery Rug  | Lion","description":"\u003cp data-start=\"0\" data-end=\"282\"\u003eMeet \u003cstrong data-start=\"5\" data-end=\"24\"\u003eLionel the Lion\u003c\/strong\u003e — a soft, hand-knit \u003cstrong data-start=\"45\" data-end=\"70\"\u003enatural wool play mat\u003c\/strong\u003e that adds warmth and charm to your baby’s nursery. Made from \u003cstrong data-start=\"132\" data-end=\"153\"\u003e100% organic wool\u003c\/strong\u003e, it offers a \u003cstrong data-start=\"167\" data-end=\"194\"\u003esafe, non-toxic surface\u003c\/strong\u003e that’s perfect for tummy time, crawling, or cozy snuggles with its plush pillow head.\u003c\/p\u003e \u003cp data-start=\"284\" data-end=\"593\"\u003eLovingly crafted by women artisans in Kenya, Lionel is made using \u003cstrong data-start=\"350\" data-end=\"387\"\u003eeco-friendly,  dyes\u003c\/strong\u003e and \u003cstrong data-start=\"392\" data-end=\"420\"\u003esustainably sourced wool\u003c\/strong\u003e — supporting both the environment and local communities. Stylish, functional, and timeless, this rug is a beautiful blend of comfort, craftsmanship, and conscious design.\u003c\/p\u003e \u003cp data-start=\"595\" data-end=\"687\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e✔ 100% organic wool\u003cbr data-start=\"614\" data-end=\"617\"\u003e✔ Non-toxic, eco-friendly dyes\u003cbr data-start=\"647\" data-end=\"650\" data-is-only-node=\"\"\u003e✔ Hand-knit \u0026amp; ethically made in Kenya\u003c\/p\u003e \u003cul\u003e\u003c\/ul\u003e \u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan class=\"a-list-item\"\u003eAbout the Knitters:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003csection data-block-level-container=\"ClassicSection\" class=\"Oqnisf comp-lguqkmtm wixui-section\" id=\"comp-lguqkmtm\" tabindex=\"-1\"\u003e \u003cdiv class=\"\" data-testid=\"inline-content\" data-mesh-id=\"comp-lguqkmtminlineContent\"\u003e \u003cdiv data-testid=\"mesh-container-content\" data-mesh-id=\"comp-lguqkmtminlineContent-gridContainer\"\u003e \u003cdiv data-testid=\"richTextElement\" class=\"HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-ilgrw3nw wixui-rich-text\" id=\"comp-ilgrw3nw\"\u003e \u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eThe primary purpose of Kenana Knitters is to support women in the local community, by directly providing them with a source of income, thus enabling them to improve the quality of their own lives as well as those of their extended families. Kenana Knitters is dedicated to supporting the local community by empowering over 300 rural Kenyan women to knit a brighter future for themselves and their families. \u003c\/span\u003e\u003cspan class=\"wixui-rich-text__text\"\u003e\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/section\u003e \u003csection data-block-level-container=\"ClassicSection\" class=\"Oqnisf comp-lguqkmtm1 wixui-section\" id=\"comp-lguqkmtm1\" tabindex=\"-1\"\u003e \u003cdiv class=\"MW5IWV\" data-motion-part=\"BG_LAYER comp-lguqkmtm1\" data-hook=\"bgLayers\" id=\"bgLayers_comp-lguqkmtm1\"\u003e \u003cdiv class=\"LWbAav Kv1aVt\" data-testid=\"colorUnderlay\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0897\/1240\/files\/kenana_knitter.png?v=1734640398\" alt=\"\"\u003e\u003c\/div\u003e \u003cdiv class=\"VgO9Yg\" data-motion-part=\"BG_MEDIA comp-lguqkmtm1\" id=\"bgMedia_comp-lguqkmtm1\"\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"\" data-testid=\"inline-content\" data-mesh-id=\"comp-lguqkmtm1inlineContent\"\u003e \u003cdiv data-testid=\"mesh-container-content\" data-mesh-id=\"comp-lguqkmtm1inlineContent-gridContainer\"\u003e \u003cdiv data-testid=\"richTextElement\" class=\"HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-kjmvcb7c wixui-rich-text\" id=\"comp-kjmvcb7c\"\u003e \u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eTogether we can knit great change!\u003c\/span\u003e\u003c\/p\u003e \u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cstrong\u003eBecause each of these products is lovingly handmade, they may have unique little details like shades of color changes that make them one-of-a-kind.\u003c\/strong\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/section\u003e","brand":"finn + emma","offers":[{"title":"Default \/ One Size","offer_id":51114567762205,"sku":"R01-0900g","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/5101\/3405\/files\/lion_rug_2.jpg?v=1775229962"},{"product_id":"organic-wool-play-mat-nursery-rug-brown-bear","title":"Organic Wool Play Mat + Nursery Rug  | Brown Bear","description":"\u003cp data-end=\"673\" data-start=\"328\"\u003eCreate a cozy, chemical-free space for your little one with our \u003cstrong data-end=\"433\" data-start=\"392\"\u003eNatural Wool Play Mat and Nursery Rug\u003c\/strong\u003e—a beautiful, functional essential made from \u003cstrong data-end=\"499\" data-start=\"478\"\u003e100% organic wool\u003c\/strong\u003e. Soft, safe, and non-toxic, it’s perfect for \u003cstrong data-end=\"588\" data-start=\"545\"\u003etummy time, crawling, and everyday play\u003c\/strong\u003e, while adding timeless warmth and texture to your baby’s room or any family space.\u003c\/p\u003e \u003cp data-end=\"964\" data-start=\"675\"\u003eEach piece is \u003cstrong data-end=\"731\" data-start=\"689\"\u003ehandcrafted by women artisans in Kenya\u003c\/strong\u003e using locally sourced, \u003cstrong data-end=\"781\" data-start=\"755\"\u003eorganic natural fibers\u003c\/strong\u003e and \u003cstrong data-end=\"807\" data-start=\"786\"\u003eeco-friendly dyes\u003c\/strong\u003e. Our process supports fair wages, sustainable farming, and Kenya’s local economy—so your purchase makes a positive impact on both families and the planet.\u003c\/p\u003e \u003cp data-end=\"1214\" data-start=\"966\"\u003eMeet \u003cstrong data-end=\"996\" data-start=\"971\"\u003eBrooks the Brown Bear\u003c\/strong\u003e, your baby’s handcrafted, heirloom-quality friend—lovingly knit from organic wool by the talented women of \u003cstrong data-end=\"1123\" data-start=\"1104\"\u003eKenana Knitters\u003c\/strong\u003e. Together, they create toys and textiles that are safe for babies and kind to the earth.\u003c\/p\u003e \u003cul class=\"ul1\"\u003e \u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003ecertified 100% organic wool\u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003enon-toxic, eco-friendly dyes\u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003ehand-knit \u0026amp; ethically made in Kenya\u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eBear \u003c\/span\u003e\u003cspan\u003e(20\" x \u003c\/span\u003e\u003cspan\u003e40\"\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan class=\"a-list-item\"\u003eAbout the Knitters:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003csection id=\"comp-lguqkmtm\" class=\"Oqnisf comp-lguqkmtm wixui-section\" data-block-level-container=\"ClassicSection\" tabindex=\"-1\"\u003e \u003cdiv data-mesh-id=\"comp-lguqkmtminlineContent\" data-testid=\"inline-content\" class=\"\"\u003e \u003cdiv data-mesh-id=\"comp-lguqkmtminlineContent-gridContainer\" data-testid=\"mesh-container-content\"\u003e \u003cdiv id=\"comp-ilgrw3nw\" class=\"HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-ilgrw3nw wixui-rich-text\" data-testid=\"richTextElement\"\u003e \u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eThe primary purpose of Kenana Knitters is to support women in the local community, by directly providing them with a source of income, thus enabling them to improve the quality of their own lives as well as those of their extended families. Kenana Knitters is dedicated to supporting the local community by empowering over 300 rural Kenyan women to knit a brighter future for themselves and their families. \u003c\/span\u003e\u003cspan class=\"wixui-rich-text__text\"\u003e\u003c\/span\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/section\u003e \u003csection id=\"comp-lguqkmtm1\" class=\"Oqnisf comp-lguqkmtm1 wixui-section\" data-block-level-container=\"ClassicSection\" tabindex=\"-1\"\u003e \u003cdiv id=\"bgLayers_comp-lguqkmtm1\" data-hook=\"bgLayers\" data-motion-part=\"BG_LAYER comp-lguqkmtm1\" class=\"MW5IWV\"\u003e \u003cdiv data-testid=\"colorUnderlay\" class=\"LWbAav Kv1aVt\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0897\/1240\/files\/kenana_knitter.png?v=1734640398\"\u003e\u003c\/div\u003e \u003cdiv id=\"bgMedia_comp-lguqkmtm1\" data-motion-part=\"BG_MEDIA comp-lguqkmtm1\" class=\"VgO9Yg\"\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv data-mesh-id=\"comp-lguqkmtm1inlineContent\" data-testid=\"inline-content\" class=\"\"\u003e \u003cdiv data-mesh-id=\"comp-lguqkmtm1inlineContent-gridContainer\" data-testid=\"mesh-container-content\"\u003e \u003cdiv id=\"comp-kjmvcb7c\" class=\"HcOXKn SxM0TO QxJLC3 lq2cno YQcXTT comp-kjmvcb7c wixui-rich-text\" data-testid=\"richTextElement\"\u003e \u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eTogether we can knit great change!\u003c\/span\u003e\u003c\/p\u003e \u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cstrong\u003eBecause each of these products is lovingly handmade, they may have unique little details like shades of color changes that make them one-of-a-kind.\u003c\/strong\u003e\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/section\u003e","brand":"finn + emma","offers":[{"title":"Default \/ One Size","offer_id":51114567794973,"sku":"R01-0900a","price":124.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/5101\/3405\/files\/brown_bear_lifestyle.jpg?v=1775229963"},{"product_id":"macrame-round-play-mat","title":"Macrame Round Play Mat","description":"\u003cp\u003e\u003cstrong\u003eCreate a Soft, Inviting Space with the Macramé Round Play Mat\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBring comfort, beauty, and everyday functionality into your home with this thoughtfully designed Macramé Round Play Mat. With its soft textures and relaxed, boho-inspired details, this piece creates a cozy, welcoming space for your little one—while blending seamlessly into your home’s aesthetic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural and Elevated Design:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBoho-Inspired Macramé Fringe: Finished with delicate macramé fringe, this play mat adds texture and warmth, creating a soft, styled look that feels intentional in any room.\u003cbr\u003eSoft Organic Cotton Cover: Made with 100% organic cotton, the removable cover offers a gentle, breathable surface that feels comfortable against baby’s skin.\u003cbr\u003eTimeless, Versatile Style: Designed to complement calm, neutral interiors, this mat fits beautifully into nurseries, living spaces, or under a canopy for a cozy play corner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComfort and Everyday Function:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExtra Spacious Design: Generously sized at 44\" round, providing plenty of room for tummy time, play, and lounging as your child grows.\u003cbr\u003eSoft, Cushioned Support: The padded interior creates a comfortable surface for babies and toddlers to explore, rest, and play.\u003cbr\u003eRemovable, Washable Cover: Designed for real life, the cover can be easily removed and machine washed to keep your space feeling fresh and clean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for Flexibility:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEasy to Move and Use Anywhere: Built-in side handles make it simple to carry from room to room, take outdoors, or bring along for visits with family.\u003cbr\u003eMulti-Use Styling: Perfect for layering under a canopy, creating a cozy reading nook, or adding a soft play area to shared living spaces.\u003cbr\u003eGrows with Your Family: Suitable from newborn through toddler years, adapting to different stages of play and rest.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuality Materials and Construction:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCover and Fringe: 100% organic cotton for a soft, natural feel.\u003cbr\u003eInner Padding: Filled with new, supportive polyester materials to provide structure and comfort.\u003cbr\u003eDurable Design: Made to hold its shape while remaining soft and inviting for everyday use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImportant Use Information:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for play and supervised lounging, not intended for sleep.\u003cbr\u003eUse only on a flat, stable surface such as the floor.\u003cbr\u003eAlways supervise children during use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFamilies creating a calm, functional space that blends seamlessly with their home’s design.\u003cbr\u003eParents looking for a soft, portable play area that doesn’t need to be tucked away.\u003cbr\u003eThose who value pieces that balance beauty, comfort, and everyday practicality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Beautiful Addition to Everyday Life:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Macramé Round Play Mat is more than a place to play—it is a thoughtfully designed piece that brings comfort, ease, and quiet beauty into your home. Whether used for early milestones, relaxed afternoons, or shared family moments, it becomes a natural part of your daily rhythm.\u003c\/p\u003e","brand":"Finn + Emma","offers":[{"title":"Default \/ OS","offer_id":51114771906845,"sku":"M01-0920a","price":249.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/5101\/3405\/files\/191560baf64fd010e.jpg?v=1775239658"}],"url":"https:\/\/shopwellnestliving.com\/collections\/baby-essentials.oembed","provider":"WellNest Living ","version":"1.0","type":"link"}